Accel Property Group Property Management Website

Adewale

Adewale Adeyemo

Company Overview

Accel Property Group is a residential property management company based in Sacramento, California. 
They provide comprehensive property services for landlords and tenants across many neighborhoods in and around Sacramento, including showing/rental leasing, tenant screening, rent collection, lease renewals, property maintenance, and more. 

My Role & Services Provided

Website design & layout (revamp / new site)
UX / UI design, including wireframing & mockups
Responsive web design (mobile, tablet, desktop)
Service pages design (Property Marketing, Rental Leasing, Rent Collection, Lease Renewals, Maintenance)
Information architecture & content structuring (ensuring services are clearly presented)
Brand integration (color, typography, visual style consistent with their identity)
Ensuring usability for both property owners and tenants

Tools & Technologies Used

Design tools (Figma) for mockups & prototypes
Adobe Illustrator / Photoshop (for imagery, icons)
HTML / CSS / JavaScript / Elementor / WordPress
Responsive design techniques (media queries, fluid layout)
UI components for forms, portal, blog/resources section

Project Summary & Highlights

Discovery & Strategy
Understood the client’s core services and dual audience: (a) property owners seeking management, (b) tenants needing leasing, maintenance, etc.
Researched competitor property management sites in Sacramento to see what works well (usability, layout, content hierarchy).
Wireframing & Information Architecture
Mapped out key pages: Home, About, Services (with sub-pages), Tenant Information, Resources/Blog, Contact.
Designed clear navigation to let different user types easily find what they need (owners vs tenants).
Visual Design
Created high-fidelity mockups that communicate trust, professionalism, and /reliability — as these are important in property management.
Designed icons / imagery aligned with real estate / /housing aesthetics.
Service Page & Features Integration
Each service (like Rent Collection, Maintenance, Lease Renewals, etc.) was designed with /sub-pages or sections with features, process visuals, and calls to action.
Included a “Free Rental Analysis” form widget / call to action for lead generation.
Responsive & Usability Testing
Ensured that the site is legible & usable across devices (phones, tablets, desktops).
Tested CTA forms, contact links, navigation, load speed, etc.
Outcome / Impact
A clean, professional website that clearly communicates Accel’s full suite of services.
Improved clarity for prospective property owners & tenants, making it easier for them to find services and contact the company.
Enhanced lead conversion potential through visible calls to action and streamlined user flows.

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Posted Jun 11, 2025

I designed and developed a modern, responsive website for Accel Property Group, a property management company in Sacramento, CA.