Pakeezah Paizaar crafts traditional shoes called 'Khussa' for the Pakistani, Indian, & Bangladeshi communities in the US & beyond. Their legacy was clear, but their visuals didn’t reflect the elegance and craftsmanship they stood for. This rebranding project bridges the gap between timeless tradition and modern appeal.
PAKEEZAH PAIZAAR BRANDING & DESIGN—MOODBOARD
'The goal was to reflect the soul of traditional shoemaking while making the brand feel luxurious and relevant to modern audiences.'
For me, design isn’t just about making things look good; it’s about giving a brand purpose and making sure it works. Every project I take on is grounded in strong ideas and thoughtful execution.
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Posted Dec 22, 2024
Branding, Logo Design, Graphic Design, Adobe Illustrator, Adobe Photoshop