Moderne Brand Identity Project

Moderne is a luxury furniture brand that enhances everyday living spaces with sleek, minimalist designs. Focused on functionality and style, Moderne pieces elevate the aesthetic and maximize the space of modern living rooms.

The goal was to create a visual identity for Moderne that effectively communicated its core values of luxury, minimalism, and enhancing everyday living spaces.

To achieve this, I focused on blending modern design principles with sleek, space-efficient aesthetics. The aim was to reflect Moderne's commitment to high-quality, stylish furniture that elevates the look and feel of contemporary homes.

The Moderne logo features an abstract mark composed of rounded rectangles, symbolizing modernity and sleekness while maintaining a sense of warmth and approachability.

Paired with a bold, all-caps serif font, the design strikes a balance between sophistication and minimalism, aligning with the brand's focus on affordable luxury. The geometric form of the logo subtly reflects the clean lines and functional elegance of Moderne's furniture, creating a timeless and versatile visual identity.

Photography was used to aid the art direction, look & feel of the brand. They belong to their respective owners.