Derived from its Sanskrit origins, "Vama" translates to “Beautiful.” My task was to develop a brand identity that encapsulates this meaning by blending Indian heritage with modern visuals.

The lotus, symbolizing strength, resilience, and rebirth, was chosen as the perfect representation of the brand. The goal was to create a detailed logo that conveys strength with elegance.

To highlight the brand’s Indian roots, I selected colors inspired by Indian nature and culture. The combination of green, pink, and yellow not only reflects this heritage but also keeps the brand identity vibrant and fresh.

Traditional Indian flowers, paired with homely leaf motifs, were chosen to best represent the brand. Additionally, a couple of traditional Indian patterns were incorporated to complement the illustrated elements. These visual components can be mixed and matched across various platforms, including packaging, promotional materials, and social media.

By utilizing symbols of strength and cultural motifs, we created a visually appealing and meaningful brand presence that resonates with its target audience. This project not only celebrates tradition but also embraces modernity, ensuring that Vama stands out in a competitive market.