Perky Bean - Branding + Web Design

Perky Bean is a new café with a focus on good coffee and a great atmosphere. The goal is to capture their people-centric approach through a cohesive brand identity and a user-friendly website.

The logo design emphasizes the friendly and welcoming nature of the café. Using the "Outfit" typeface, which perfectly fits the brand’s ethos, and a hand-illustrated coffee bean to add depth, the logo exudes warmth and approachability. The blue and white color theme further enhances the welcoming and cheerful vibe. Three different versions of the logo were created to suit various occasions and applications.

The website is crafted with a strong emphasis on user experience and effective marketing strategies. Eye-catching designs and well-researched calls to action ensure the site is engaging and aligns with the brand's image. The layout and content are tailored to attract and retain customers, making the café's online presence as inviting as the physical space.

To complete the brand's visual identity, an illustrated coffee bean pattern was created to seamlessly integrate with all brand materials. This, combined with the different logo versions, provides a consistent and appealing visual identity across all platforms.