Kitea Cafe I got a brief

Kitea Cafe

I got a brief for a café brand.

The brief?

Create a memorable identity that feels warm, approachable, and playful while helping the café stand out in a crowded coffee market.

Here's how I brought Kitea Cafe to life:

• Explored what makes people fall in love with their favorite café. Great coffee, welcoming spaces, and a personality that keeps them coming back.

• Developed a brand strategy centered around comfort, community, and creating moments people look forward to every day.

• Designed a charming mascot-inspired logo that combines the playful appeal of a cat with coffee-inspired elements, creating an identity that's both distinctive and easy to remember.

• Built a bold black-and-white visual system that feels modern, versatile, and highly recognizable across every touchpoint.

• Created a flexible brand experience that works seamlessly across cups, packaging, signage, social media, and in-store environments.

The result?

A brand identity that feels fun, friendly, and full of character. One that turns a simple coffee stop into an experience customers remember and share.

The client's reaction?

"This captures exactly what we wanted. It's playful, unique, and gives our café a personality people can instantly connect with."