#Brand identity

Novadroit is an innovative platform that combines artificial intelligence, legal expertise, and human-centered design. Its goal is to make legal support accessible to entrepreneurs and tech professionals—without the friction and opacity of traditional law firms.

The team approached me with a clear mission: to craft a strong, modern, and approachable brand identity that could express their unique positioning at the intersection of AI, service design, and legal expertise.

Creating a simplified legal access experience that addresses a problem felt by so many individuals and businesses.

The challenge was to visualize a solution that lives at the crossroads of three distinct yet interconnected worlds:

AI Technology — improving legal productivity.

Service Design — meeting new user expectations.

Legal Expertise — delivering high-level professional reliability and trust.

We had to move away from outdated legal clichés and avoid falling into tech minimalism. The goal: a fresh, refined identity that inspires confidence.

The numbers are telling: 65% of Canadians feel powerless when faced with legal issues.

To address that, we built a user-first strategy that:

Analyzed the limitations of current legal offerings.

Identified what users are truly looking for: simplicity, clarity, and speed.

Translated those needs into a brand identity that is both modern and credible.

Novadroit didn’t want to look like a tech startup or a law firm. They wanted something more approachable, yet forward-thinking—human, yet bold.

The identity was built around three pillars:

Simplicity (vs. complexity)

Clarity (vs. confusion)

Speed (vs. slowness)

"Nova," a term used in the legal field and also meaning a burst of light in darkness, became the foundation of the brand concept.

These star-like forms—paired with navigation symbols and supported by AI—express a connection between the vast, often overwhelming universe and this new technology helping us make sense of it.

The central idea is rooted in the visual metaphor of a "guiding star"—leading people through uncertainty. This inspired the brand’s core message: Fair. Simple.

A visual identity that reassures and guides through design, not complexity.

I developed a visual identity system built on refined design elements:

A custom, timeless logo.

A balanced, modern color palette.

A cosmically inspired icon set.

A custom serif typeface, optimized for reading clarity in legal content.

To help Novadroit present their services with clarity and impact, I also designed a suite of branded tools: pin sets, wallpapers, and printed materials—everything needed to roll out the identity across channels.

To meet the brand’s growing digital needs, I created a functional prototype for a mobile app and user dashboard—designed to deliver a seamless and visually aligned experience.

The final identity system is modular, distinctive, and scalable—perfectly suited for both digital and real-world applications.

Novadroit now has a confident and modern brand that reflects its mission: to guide, simplify, and empower. A brand built to lead change in the legal world.

Client Novadroit Inc.

Sector Technology, Artificial Intelligence, Legal

Scope Strategy, Brand Identity, Product Design

Links Novadroit.com #ConversionDesign #DesignThatSells #ScalableBranding #StartupBrandDesign #ModernBranding #MinimalistBranding #BrandStrategy #StrategicBranding #BrandIdentityDesign #VisualBranding #PositioningDesign #BrandDesignStudio