NARS — SHADE MATCHING &

NARS — SHADE MATCHING & PRODUCT DISCOVERY TOOL Digital Product | Art Direction | UX/UI

To help customers confidently build a makeup routine, I designed a digital shade matching tool that uses NARS’ Soft Matte Foundation shades as a starting point for personalized product discovery.

The tool allows users to select their Soft Matte shade and instantly see curated product recommendations tailored to their skin tone, including complementary concealers, bronzers, blushes, and lip shades. The experience simplifies product selection while encouraging exploration across the NARS portfolio.

The result is an experience that turns shade matching into a personalized beauty journey, helping customers move from a single product purchase to a complete NARS look.