In 2021, I embarked on a project with NAGA, a leading fintech company, to optimize their user experience. My role as a User Experience Designer involved designing and redesigning various features of their platform.
Vibrant social media feed where users actively share their assessments, predictions etc.
Manage funds screens - One of the most important screens according to user research
Problem
The platform was not user-friendly, which led to a high bounce rate and low user engagement. The challenge was to make the platform more intuitive and engaging for users.
My Contributions
Using my skills in Product Design I redesigned 90% features of the platform. I conducted usability testing and user interviews to gather feedback and understand user needs better. I also tracked analytics to monitor the impact of the changes made.
Market suggestion
Copy Bonus Screen, where a bonus amount is determined on your trading results
Outcomes
The redesign led to a significant improvement in user engagement and a decrease in bounce rates. Users found the platform more intuitive and engaging, leading to increased user retention and satisfaction. The success of this project underscores the importance of user-centric design in fintech.
Like this project
Posted Jul 8, 2024
Redesigned crucial features on one of the biggest copy trading and CFD platforms in the world based on user research and behaviour tracking.