MyAdvisor Brand Identity Redesign

Crinza

Crinza Studio

Personal Finance Advisor Logo

Overview

MyAdvisor partnered with Crinza Studio to create a modern, trust-forward brand identity. The goal was to develop a scalable logo and cohesive visual system that reflect discipline, credibility, and long-term financial growth.

Challenge

The brand lacked a distinct design language to communicate stability, confidence, and authority. MyAdvisor needed a consistent identity that could adapt seamlessly across digital platforms, print materials, and advisory tools.

Solution

We designed a lion emblem enclosed in a circle, symbolizing leadership, focus, and financial security.
Crown: represents expertise and reliability
Flowing line: symbolizes growth and forward motion
Burgundy & Gold palette: reflects heritage, discipline, and success
A clean geometric typeface complements the emblem, ensuring clarity and timeless appeal across all brand touchpoints.

Process

Brand discovery & audience insight
Concept sketching and refinement
Grid construction and digital precision
Palette, typography, and iconography setup
Brand applications and usage documentation

Outcome

The new identity positions MyAdvisor as a trusted and visionary financial brand. The circular lion mark and disciplined design system enhance recognition, consistency, and credibility across all touchpoints.
This transformation created a unified, modern identity built on clarity, discipline, and trust — redefining how a financial advisory brand communicates expertise through design.
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Posted Nov 2, 2025

Developed a modern brand identity for MyAdvisor with a scalable logo and cohesive visual system.