Paid Media Manager at The Travel Franchise

The Travel Franchise's mission is to create the next generation of entrepreneurs, enabling hundreds of people to start a travel business from home with best-in-industry training, onboarding and mentoring programs. It is also the first travel franchise to fund environmental projects.

As head of paid media I was responsible for the entire paid media strategy for the recruitment of franchisees: - Daily management, development and optimisation of paid media channels: Google ads, Bing ads, Social media ads - Cold lead generation ads and Remarketing ads - A/B testing copy, landing pages, graphics - End-to-end tracking & reporting (extensive use of Google Analytics and Google Tag Manager) - Budgeting, forecasting, tracking of monthly sales and revenue, ROI, cost per sale, profit per sale, cash-flow, lead time - Responsible for identifying (and tracking the performance of) the franchise listing sites to be part of

Also providing services to the 750+ franchisees: - Digital Marketing training - Coaching & support - Running digital marketing campaigns on their behalf