Visual Identity Creation for 'Take a Bite'

What happens when you mix a dream dessert shop, a love for bold visuals, and the belief that grown-ups can have it all too?

Simple! You get «Take a Bite», a brand we built from scratch and fell in love with from the very first meeting ❤️‍🩹

Here’s how it all came together:

We started by locking in the brand’s core message - «Treat your inner child!». It resonated with us instantly. Because honestly, who says adults can’t crave cake just because?

We realized that the key to emotion lies in the visual language of childhood: joy, play, and a little bit of chaos. That’s how the project got its oversized characters, warm reds and beige tones, and sweets that became symbols of desires you “shouldn’t” suppress.

To make the brand not just eye-catching but truly engaging, we sprinkled in a little magic - from custom animations to storylines where characters come alive, and visual tricks you just can’t look away from. This isn’t just a style - it’s a portal to a parallel dessert universe 💫🧁

The result is a full-fledged visual identity that speaks the language of childhood, but connects with grown-ups. A brand that invites you to pause, smile, and remember - your cravings are valid.