Daphni.ai is an AI driven production company based in California.
They hired me to redesign their existing website, which lacked interactions and didn’t present the content in an aesthetic way. This website was built entirely in Framer.
Overall Design Decisions
Since we are filling the whole browser with imagery, I wanted to add the least amount of interruption to the visuals. Eventually, I decided to set all words on top of the images to a "difference" blending mode. That way, we guarantee the best contrast, no matter the background.
Artist Overview
The most important page was the Artists list. The client wanted to show videos when hovering over the names. To optimize loading speed, we challenged ourselves to shrink the file size of the videos while keeping the best possible quality.
Artist Overview
Artist Detail Page
This page consists of a mix between videos and images. When hovering over a video, the mouse cursor changes to a play icon, and a short preview video plays instead. When clicked, the video opens in full screen.