Rill Live Brand Identity & Strategy

Rill Live aimed to carve its niche at the crossroads of established platforms like Instagram and TikTok, with a focus on live streams. The challenge was to stand out while highlighting its core strength, aspiring to be a haven for creators by ensuring fair treatment and a nurturing environment.

The essence of Rill Live's transformation lay in its visual identity, starting with a bold custom logo designed to grab attention. The innovative typography with subtle curved edges conveyed uniqueness and approachability. The icon, a fast-forward play button, symbolized rapid creator growth and the seamless blend of live streaming and content playback.

Icons are pivotal in Rill Live’s brand, since they adorn the website and app UI to simplify complex ideas. Streamicons is a custom icon set exclusively crafted for Rill Live, seamlessly aligning with our visual identity.