FitoVest is a new brand that provides various agricultural products for small and medium farmers in Romania.

Being a new business, they had no brand, no online presence, and no marketing strategy. The mother company is in the agricultural business for more than 20 years, but now they started feeling the need to capitalize on the digital channels.

That's why we had to work on many things:

Brand identity

Digital needs and goals

Website layout (general)

Marketplace area structure and functionality (website)

Marketing strategy

Website training

It always starts with branding. Who are they, why do they exist, who are their target users, and so on. After working this out, we moved to their business needs. Looking at the market and their customers, we came up with the best strategy that would suit their needs.

Moving on to the website, it had to be modern, include a marketplace for all of their products, and be easy to manage by them. Considering they were doing business strictly offline until 2022, you can imagine it was not easy for them to learn how to add and manage products on a website.

We then moved to the marketing strategy. Looking at their customers and their habits, we concluded that it was best to focus on SEO and PPC ads.

When everything was done and I had to train their employees to use the website. For this, I have created a special backed admin area, that makes it really easy for them to add and manage their products.

The website I built for them fits their brand perfectly and is tailored to the agricultural sector.

The marketplace area features a lot of filters and sorting options, making it easy for the customers to find the right products.

Here's what their CEO said about this project:

Name & Position Razvan, CEO

It's not always easy to propose digital solutions to everyone, especially if they are just starting in their online journey. That's why I had to take this project easily and find the best options for them while making sure to meet their goals at the same time.