Go Green: Designing a Sustainability-Driven Feature for myABL by Najam Ul SeharGo Green: Designing a Sustainability-Driven Feature for myABL by Najam Ul Sehar

Go Green: Designing a Sustainability-Driven Feature for myABL

Portfolio project
Najam Ul Sehar
Background/Research
Background/Research
Motivation
Motivation
Design Thinking
Design Thinking
Design Goals
Design Goals
Design Challenge
Design Challenge
Design Solution
Design Solution
Dopamine Design
Dopamine Design

References

Don Norman, The Design of Everyday Things, 2013
WWF, Deforestation & Forest Degradation, 2022
Global Climate Risk Index, Germanwatch, 2021
European Environment Agency, CO2 and Trees, 2020
IBM Sustainability Consumer Report, 2022
Nir Eyal, Hooked: How to Build Habit-Forming Products, 2014
Reflection
Reflection

0 likes · 5 views · Apr 17, 2026

A UX/UI case study on designing a financial feature that connects digital banking behavior with environmental awareness and user engagement.

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