Go Green: Designing a Sustainability-Driven Feature for myABL
Najam Ul Sehar
Background/Research
Motivation
Design Thinking
Design Goals
Design Challenge
Design Solution
Dopamine Design
References
Don Norman, The Design of Everyday Things, 2013
WWF, Deforestation & Forest Degradation, 2022
Global Climate Risk Index, Germanwatch, 2021
European Environment Agency, CO2 and Trees, 2020
IBM Sustainability Consumer Report, 2022
Nir Eyal, Hooked: How to Build Habit-Forming Products, 2014
Reflection
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Posted Apr 17, 2026
A UX/UI case study on designing a financial feature that connects digital banking behavior with environmental awareness and user engagement.
