Redesigning Allied Digital Banking WhatsApp Experience
Najam Ul Sehar
Redesigning Allied Digital Banking WhatsApp Experience
Contents
Discover 01
Define 02
Develop 03
Deliver 04
Outcome 05
Overview
Allied Mobile Whatsapp banking has become popular for more than million users. By making financial and non-financials transaction easy & accessible through whatsApp.
Role
As a designer for this project, I worked with user researchers, designers, product team, and developers. I focused on creating seamless, user-friendly experiences to make managing finances easy and enjoyable.
Business Goals
Discover
Discovery stage
Conversation Analysis
Excessive Clicks for Single Function
Users experienced frustration because of simple tasks: like checking the status of a cheque, require navigating through too many clicks.
Lack of Continuation Button
Users face confusion and interruptions due to the absence of a button for continuing or moving to the next function, disrupting the user flow and hindering task navigation.
Customer Feedback Analysis
UX/UI Observations
Define
Define Stage
Main Customer Problems
Design Challenge
Design Strategy
Develop
Development Stage
New Design
Deliver
Delivery stage
Outcome
New Design
Feedback
Thank you
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Posted Apr 15, 2026
Redesigned Allied’s WhatsApp banking to simplify flows, reduce user effort, and improve task completion through intuitive, button-based interactions.
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Clients
Allied Bank Limited
