Role: UI Design Collaboration: Juice Agency Live site: tivara.com

Tivara is a Y Combinator-backed startup building AI phone agents for healthcare — answering patient calls 24/7 across scheduling, refills, intake, and after-hours triage. Fresh off a $3.6M seed round, they needed a website that could convince skeptical healthcare buyers and signal momentum to investors at the same time.

How do you make AI feel trustworthy enough for healthcare without making it feel cold?

Most healthtech sites fall into one of two traps — sterile medical clichés or generic SaaS minimalism. Tivara needed something in between: a site that earns trust from clinicians while still feeling modern and human.

Color — a muted teal anchors the palette, grounded by near-black and softened with pale greens and powder blue. Medical without the cliché.

Typography — clean, confident hierarchy that lets skimmers get the message from headlines alone.

Structure — a single long-form page where every section answers a specific buyer objection: integrations, compliance, escalation, time-to-launch.

Trust signals — HIPAA, SOC 2, and EMR logos (Epic, Cerner, Athenahealth) treated as first-class content, not footer decoration.

A focused, single-page site built around one goal: book a demo. Calm, confident, and clearly made by a team that understands both the technology and the people it serves.

Huge thanks to the Juice team for the collaboration 🤝