Design Process for Vérité Paris 1. Brand Concept & Research Vérité Paris is a sustainable luxury clothing brand, blending sophistication with eco-consciousness. The goal was to create a visual identity that reflects elegance, minimalism, and environmental responsibility. The research phase involved analyzing high-end fashion brands and sustainable design trends to craft a unique yet timeless aesthetic. 2. Logo & Visual Identity The logo design embodies minimalist luxury, using the refined Amandine Light and Ofelia Display Regular typefaces. These fonts convey elegance and modernity, ensuring readability and sophistication across different applications. Color Palette:

Primary Colors: #decfb6 (soft beige) – evokes warmth and natural luxury #443627 (deep brown) – represents timeless sophistication #8b795e (earthy taupe) – adds depth and neutrality Accent Colors: #6c7a51 (muted green) – emphasizes the brand’s sustainable essence #bd7355 (rich terracotta) – adds warmth and contrast #808080 (neutral gray) – maintains balance and versatility The combination of neutral and earthy tones enhances the brand’s organic yet luxurious feel. 3. Brand Applications The visual identity extends across multiple touchpoints to create a consistent and immersive brand experience:

Clothing Tags: Minimalist design with a monochromatic logo and delicate typography Sustainable materials (recycled paper or organic fabric) A subtle accent colour used for stitching or branding elements

Paper Shopping Bags: Elegant matte finish in deep brown (#443627) with a debossed logo Handles made of eco-friendly fabric Gold or taupe-foiled lettering for a touch of refinement

Website Design: Clean, editorial-style layout A muted green accent to highlight sustainability aspects User-friendly navigation showcasing collections, brand values, and ethical practices

Promotional Billboard / Spectacular: A striking calm colours fashion image with a minimalist logo overlay Subtle colour grading to maintain brand cohesiveness Final Thoughts Vérité Paris’ branding balances luxury and sustainability, ensuring that every visual element reflects its commitment to high-end fashion and ethical values. The consistency across print, digital, and retail applications strengthens the brand’s premium and conscious identity in the fashion world.