Design Process for Vérité Paris
1. Brand Concept & Research
Vérité Paris is a sustainable luxury clothing brand, blending sophistication with eco-consciousness. The goal was to create a visual identity that reflects elegance, minimalism, and environmental responsibility. The research phase involved analyzing high-end fashion brands and sustainable design trends to craft a unique yet timeless aesthetic.
2. Logo & Visual Identity
The logo design embodies minimalist luxury, using the refined Amandine Light and Ofelia Display Regular typefaces. These fonts convey elegance and modernity, ensuring readability and sophistication across different applications.
Color Palette: