Rebranding of a Paint supply company :: Behance

Las Americas is a well-established company specializing in architectural, industrial, and automotive paints and coatings, along with application accessories. With 25 years of industry experience and over six locations in southern Mexico, Las Americas has built a strong presence in the market. However, the company recognized that their existing logo, which had been in use for the past decade, no longer accurately reflected their current brand identity. The previous logo was primarily based on the company’s name, "Las Americas," which translates to the American continent in Spanish, a nod to their former location. This design featured a map that, while historically relevant, did not align with the company’s modern vision or its diverse product offerings. To address this, I undertook a comprehensive rebranding project aimed at refreshing the company’s image. The new design focused on eliminating the outdated map element, which was incongruent with their current branding needs. Instead, we adopted a contemporary font and a new color scheme that conveys a cleaner, more streamlined look. This update not only enhances the visual appeal but also strengthens and modernizes their brand identity. The revamped logo now better reflects Las Americas’ commitment to innovation and quality, positioning them more effectively in the competitive market. This transformation supports the company’s goal of presenting a more robust and dynamic image, aligned with their evolved market position and future aspirations.