Tri-Valley California
Kyle Duford
Tri-Valley California
Brand StrategyCampaignIdentityVideoCopywriting
Collaborators
Kyle Duford, ECD, Copy, Brand Strategy
Chris Heuvel, Art Direction, Design
Rich Hefty, Copy, Brand Strategy
"We're closer than you think."
When the area just east of the East Bay in Northern California desperately needed a rebrand, they knew who to call. Through an archetype exercise, and complete rebrand, the delivery was well received. "We're closer than you think" is a tagline I'll always hold dear to me.
Like this project
Posted Sep 25, 2026
Tri-Valley California — regional rebrand with archetype work, new identity, and a successful tagline and campaign.
Likes
0
Views
0
