Powerbar
Kyle Duford
Powerbar
Brand StrategyCampaignIdentityNamingVideoCopywriting
Collaborators
Kyle Duford, ECD, Strategy, Copy
Chris Heuvel, Creative Direction, Design
Powerbar has been bought and sold many times, and was last sold to a group who relaunched the performance products. This is where I helped steer the story, rebranding efforts, social creative, and campaigns to bring back the nostalgic nutrition bar.
Like this project
Posted Sep 25, 2026
Powerbar — rebrand and campaign work to relaunch nostalgic performance nutrition products across social and packaging.
Likes
0
Views
0
