What does a fragrance look
sriparna chakraborty
What does a fragrance look like before you smell it?
For Karmae, I explored a visual world that feels light, celestial, and intentionally undefined; just like the scent itself. Genderless, dreamy, and a little surreal.
Using Google Gemini, I translated abstract brand cues into tangible mockups; where art direction becomes as important as the product.
Because sometimes, you don’t design the object.
You design the feeling around it.
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Posted May 1, 2026
What does a fragrance look like before you smell it? For Karmae, I explored a visual world that feels light, celestial, and intentionally undefined; just lik...
