Sriparna Chakraborty
Graphic Designer Turning ideas into visuals
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What does a fragrance look like before you smell it?
For Karmae, I explored a visual world that feels light, celestial, and intentionally undefined; just like the scent itself. Genderless, dreamy, and a little surreal.
Using Google Gemini, I translated abstract brand cues into tangible mockups; where art direction becomes as important as the product.
Because sometimes, you don’t design the object.
You design the feeling around it.
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Had a lot of fun bringing JAMMED to life
The idea was to keep it fresh, playful, and a little messy: in the best way. From the juicy splash on the label to the clean jar look, everything's designed to make you feel the flavor before you even open it.
Because if packaging doesn’t make you crave it at first glance, what’s the point?
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This brief was given by designer briefs on instagram, wanted to make this brand look modern, fun and an exciting experience for the whole Build Your Bagel brand- BGL
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Fragments: Heritage-Driven Brand Identity Design
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