54D ON

2024

Strategic marketing partnership for 54D ON, the digital arm of the high-performance fitness brand. Landing pages, app design, email marketing, and more.

Web Designer, Email Marketing Designer, Social Media Designer

February 2024 - March 2026

White Stairs Studio

Fitness & Wellness

54D is a high-performance human transformation brand founded by former professional soccer player Rodrigo Garduño. Built around a brutal nine-week cycle that resets physical conditioning, nutrition, and mental discipline, the brand operates flagship studios in Miami and Mexico City alongside its digital streaming platform, 54D ON. This isn't a gym. It's an athletic camp where trainers act as head coaches, pushing participants past their perceived limits through radical accountability, structured nutrition, and a fiercely supportive community bound by shared discomfort. 54D ON brings that same intensity to a global digital audience: workouts, coaching, nutrition protocols, and the collective energy of thousands of people dismantling self-doubt together.

54D ON had the product, the community, and the brand equity. What it didn't have was a unified digital marketing machine. Content was fragmented across platforms, campaigns were reactive instead of strategic, and the gap between the brand's raw physical energy and its digital presence was widening. The challenge was to build a cohesive, bilingual marketing infrastructure that could translate the sweat-soaked intensity of a 54D studio session into every landing page, email, social post, and paid ad, while scaling across English and Spanish-speaking markets simultaneously.

We started by mapping the full customer journey, from first scroll to subscription to retention, and identified every gap where the brand was losing momentum. Then we built the framework that connected social media to email to web to paid advertising into one cohesive, bilingual system. Every channel had a role. Social built awareness and community. Paid ads drove acquisition. Landing pages converted. Email nurtured and retained. Brand and marketing strategy sat underneath everything, making sure every touchpoint spoke with the same voice and pushed toward the same goal: get people to start their free trial.

The scope was everything. We designed and built conversion-focused landing pages tailored to specific campaigns and audience segments. We worked on the app's design layer, making sure the digital product experience matched the premium positioning of the brand. Email marketing covered the full lifecycle: welcome sequences, re-engagement flows, promotional campaigns, and retention touchpoints. Social media content was designed for both organic reach and community engagement across Instagram and Facebook, in English and Spanish. Paid social ads were built to stop the scroll in a fitness market drowning in generic transformation promises. And underneath it all, we developed the brand strategy and marketing strategy frameworks that kept every piece aligned, from a single Instagram story to a full campaign launch.

Over the course of the partnership, 54D ON went from fragmented digital efforts to a fully integrated marketing ecosystem. Every channel fed the next. A paid ad led to a landing page that led to a trial that led to an email sequence that led to a committed subscriber. The bilingual infrastructure meant campaigns could launch simultaneously across markets without losing brand consistency. We didn't just run campaigns for 54D ON. We built the system that made campaigns repeatable, scalable, and relentlessly on-brand.