Plenya

2025

Full branding, packaging, website, social media and email design for Plenya, a women's wellness and supplements brand where 90's elegance meets modern science.

Brand Designer, Social Media Designer, Web Designer

January, 2025

White Stairs Studio

Health & Wellness

Plenya is a modern women's wellness brand built on a simple premise: wellness shouldn't be about perfection, rigid routines, or overwhelming noise. Founded by a female founder who was tired of the clutter in the wellness space, Plenya partners with nutritionists, doctors, and herbalists to create formulas that actually deliver. Operating as an exclusive direct-to-consumer (DTC) e-commerce brand, Plenya draws its visual energy from 90s elegance—bold color contrasts, nostalgic typography, and effortless confidence—filtering it through a clean, modern digital lens. We partnered with Plenya to build their complete visual and digital experience from the ground up, spanning visual identity, physical packaging, a custom e-commerce platform, social media creative direction, and lifecycle email marketing.

The digital wellness landscape is saturated with bland, hyper-minimalist, and clinical aesthetic trends that make self-care feel restrictive and impersonal. As a digital-first e-commerce brand without physical retail presence, Plenya’s packaging and visual identity needed to do double duty online: capturing immediate attention on digital feeds and delivering a memorable unboxing experience at home. The challenge was creating a vibrant, retro-inspired aesthetic system—driven by bold 90s color palettes and expressive layout choices—while maintaining the scientific credibility and clean UI/UX required for a seamless online shopping experience.

We defined a digital-first design strategy that centered on translating 90s nostalgic elegance into a conversion-oriented e-commerce funnel. Since Plenya sells exclusively online, every digital touchpoint was crafted to work in tandem with the visual identity: social media introduced the high-energy retro palette to drive traffic; the web experience showcased the tactile packaging design in high-definition digital contexts; and lifecycle email sequences educated users on active ingredients. By establishing a cohesive visual system with vibrant color blocking, elegant typography, and intuitive UX patterns, we ensured the brand felt both nostalgically chic and deeply trustworthy.

The scope covered the brand's entire digital and visual ecosystem. We designed Plenya’s brand identity and packaging system, placing heavy emphasis on 90s design codes: high-contrast color palettes, bold typography, and distinct retro layout hierarchies that elevate the physical product when delivered to the customer's door. For the e-commerce platform, we built conversion-focused product detail pages (PDPs) that balance ingredient transparency and scientific backing with vibrant visual storytelling. We also developed custom lifecycle email templates for welcome flows, replenishment reminders, and post-purchase onboarding, alongside a scalable social media design system to power digital launch campaigns.

By pairing a distinct 90s retro aesthetic with an optimized e-commerce user experience, Plenya established a standout online presence in the crowded DTC wellness market. The bold color strategy and nostalgic packaging design gave the digital-first brand an instant, recognizable identity across social feeds and unboxing moments. The unified ecosystem—from first ad scroll to doorstep delivery—created a seamless brand journey that drives both customer acquisition and recurring e-commerce subscriptions.