Atlas Flows logo and wordmark AtlasFlows is a Moroccan think...

Atlas Flows logo and wordmark AtlasFlows is a Moroccan think tank building capital markets that finance Morocco’s long-term ambitions, expand fiscal capacity, and hold outcomes to account. AtlasFlows represents measured reform. In Morocco, the best way to push the boundaries of discussion is to be precise, patient, and quietly confident. We’ll try to be intellectual yet grounded, analytical yet warm, reformist yet loyal to Morocco’s rhythm. The “Moroccan” character of the logo comes from the traditional zellij logic. By adding a subtle hint of the hatim visual element of zellij geometry to the logo, AtlasFlows is a truly Moroccan brand from a “look and feel” perspective. The Moroccan character of AtlasFlows is implied through geometry, not through ornament or motif.