Roasted - Logo design for a Restaurant

Siddharth Ponnapalli

Graphic Designer
Adobe Illustrator
Figma
Procreate

Introduction

Roasted is a restaurant that mainly focuses on chicken enthusiasts. With fried chicken chains gaining immense popularity among youngsters, the competition in this space is fierce. Multiple restaurants offer chicken-based meals, so Roasted needs to stand out.
Mockup Concept of the logo : Roasted
Mockup Concept of the logo : Roasted

Objective

Although providing high-quality food is crucial, Roasted also needs to establish a unique brand identity in the market. By doing so, it can differentiate itself from the numerous other chicken restaurants and attract a loyal customer base.

Brand Identity Challenge

To rise above competitors, Roasted aims to:
Ensure that customers return for delicious chicken meals.
Create an identity that resonates with younger audiences who are drawn to fried chicken joints.

Solution: Fun & Attractive Logo

A key way to achieve this brand distinction is through a fun and attractive logo. The logo should:
Symbolize the tasty and savory dishes offered at Roasted.
Reflect the restaurant’s youthful and vibrant spirit.
Be visually appealing to immediately catch the eye of potential customers.
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