Roasted is a restaurant that mainly focuses on chicken enthusiasts. With fried chicken chains gaining immense popularity among youngsters, the competition in this space is fierce. Multiple restaurants offer chicken-based meals, so Roasted needs to stand out.

Although providing high-quality food is crucial, Roasted also needs to establish a unique brand identity in the market. By doing so, it can differentiate itself from the numerous other chicken restaurants and attract a loyal customer base.

To rise above competitors, Roasted aims to:

Ensure that customers return for delicious chicken meals.

Create an identity that resonates with younger audiences who are drawn to fried chicken joints.

A key way to achieve this brand distinction is through a fun and attractive logo. The logo should:

Symbolize the tasty and savory dishes offered at Roasted.

Reflect the restaurant’s youthful and vibrant spirit.

Be visually appealing to immediately catch the eye of potential customers.