Server-side GA4 tracking for large cookie brand

One of the largest cookie brand in Belgium wanted to switch over their existing GA4 set-up to server-side tracking and upgrade the Ecommerce tracking.

I successfully completed:

briefing the client on what to expect

setting up the server-side

changing over all tags in Google Tag Manager to point to the correct server

setting up the server-side container in Google Tag Manager

updating the existing Ecommerce into the new GA4 structure to optimize the data

Additionally, I also:

set up Meta Conversions API for them

Pinterest Conversion

TikTok tracking