E-commerce GA4 tracking
Evelien De Bruyne
Digital Marketer
eCommerce Marketer
Marketing Analytics Specialist
Facebook Pixel
Google Analytics
Google Tag Manager
Client needed ecommerce tracking for their new website. In GA4 and Meta.
I successfully:
briefed the client on what they could expect
went over their requirements for tracking
briefed the development team on the data I needed in the datalayer
set-up e-commerce tracking in Google Tag Manager, both for GA4 and Meta
