E-commerce GA4 tracking
Evelien De Bruyne
Client needed ecommerce tracking for their new website. In GA4 and Meta.
I successfully:
briefed the client on what they could expect
went over their requirements for tracking
briefed the development team on the data I needed in the datalayer
set-up e-commerce tracking in Google Tag Manager, both for GA4 and Meta
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Posted May 31, 2024
I implemented GA4 and Meta e-commerce tracking for a new website.
Setting up Google Consent Mode v2
Server-side GA4 tracking for large cookie brand
