Recently, I’ve been experimenting with a more guided approach to ecommerce, where the shopping experience feels cohesive rather than fragmented across isolated screens.
This concept combines UI clarity with user behavior throughout the full journey, from product introduction to checkout and even the post-purchase upsell.
The goal wasn’t just to create a clean interface.
It was also about reducing cognitive load, maintaining emotional momentum, and making each step feel intentional throughout the funnel.
Some ideas explored during this process: