TEDxToronto - Renew 2022

Kryza Talavera

Brand Designer
Illustrator
Content Creator
Adobe Illustrator
Adobe InDesign
Adobe XD

Renew

The theme of the yearly TEDxToronto conference for 2022 was called RENEW. Renew was about making effort and determination. In sight of recent events of the pandemic, it was about beginning again: to reflect on the past and challenge the status quo.
Renewal takes hard work, striving, and going in a different direction than what was once thought to be. It’s about challenging the status quo, taking what we have today as the “raw material” to build something new.
With the theme messaging in mind, I thought about the events that lead up to the inspiration of RENEW such as past events that deeply impacted the community as well as shine a light on how people came together during those times and what emotions and thoughts they must have been going through.

Ideation

I took the messaging of Renew and dove deep into what beginning again meant to me. Renew was all about progress and develop meant. We pause and assess where we are, we imagine a better future, and then we make it happen.
With that as my inspiration, I created 2 concepts: Blueprint and Channels. Everyone loved the Channels concept.
Blueprint Concept
Blueprint Concept
Channels Logo Concept
Channels Logo Concept

Logo Development

As the team jumped on board with it, we collaborated on a new concept for RENEW which was how the Risograph concept was created, it's inspired by a printing techinique.

Brand Assets

Partner With Kryza
View Services

More Projects by Kryza