Digital Health App Revamp

Oversaw the major iteration of Maya’s digital health apps, focusing on user experience and service delivery for online consultations.

Being driven by goals set within my OKRs, I sought the best possible candidates to include in every sprint. I shared my experience with teams and translated everything over my career into successful updates and metrics growth. My mission was to bring the easiest, fast, best, and most fun experience to every user of Maya! I'm most proud of releasing the new major iterations of the products and features, and vastly improving the mobile app user experiences. I took pride in leading engaging Maya brainstorm meetings, which I then translated into ideas that would make it to the product roadmaps and eventually to the relevant backlogs. This was a great opportunity for me to work with partnership businesses in Bangladesh, Pakistan, and Sri Lanka. I led the UX/UI team to produce creative solutions for overall user journey and lessons gathered from all the design sprints we performed.

During my tenure, my team and I improved our main KPIs by at least 45%. I was initially in charge of getting user engagement higher, I applied my data analytics skills on Mixpanel, Google Analytics, and SQL to design experimentations for A/B testing. I was also part of the marketing team and business development team to achieve better customer satisfaction.