Euphoria Control: identity for a techno label (concept)
View completed workeuphoria-control-release.netlify.app
Rigid in the middle. Released at the edges.
A concept identity for a hard techno label. CONTROL is the grid: square strokes and machined counters. EUPHORIA breaks out at both ends.
Mark, wordmark and lockups
The E opens into blades
The mark is the E of the wordmark, cut so its arms release like blades. It works as an avatar, an app icon and a vinyl label.
Releases and merch
Releases and merch
One colour, black, white and one signal red. Vinyl and digital release templates, tees, a hoodie and an embroidered cap.
The construction
The release site
What we made
Original lettering and the E mark
Lockups and a release template system
Merch
A release site
Concept work, not a client commission.
0 likes · 0 views · Oct 28, 2026
Concept for a hard techno label: rigid in the middle, released at the edges. Original lettering, a mark, merch and a release site.
