The goal was to build a brand identity that reflects motion,...
Oluwatoyin Atanda
The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion systems and how orbital movement can represent continuous growth.
I started with a brand strategy foundation, defining three core visual themes:
Motion – Representing progress and constant movement.
Technology – Clean, minimal forms with a futuristic edge.
Energy – A tone that motivates and inspires.
From there, I sketched out early concepts inspired by orbital paths and circular motion, which aligned perfectly with the idea of "OrbitFit." The final logomark features an abstract orbit encircling the brand’s initial, symbolizing momentum, flow, and connection.
The Full Case Study here: https://www.behance.net/gallery/233495605/Fitness-Brand-Identity-Design
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Posted Jan 12, 2026
The goal was to build a brand identity that reflects motion, energy, and progress, core to OrbitFit’s mission. I started by researching space-inspired motion...
