Workout App Landing Page Redesign
Kelvin Masato
Recently did a design for Ganbaru Method which is a popular workout app by popular fitness influencer Eugene Teo with over 1.5 million followers across YouTube, Instagram & Facebook.
The app provides specialized workouts created by renowned coaches across different fitness verticals i.e, bodybuilding, powerlifting, crossfit, functional training & etc.
💡 Main focus areas for conversion redesign
Uplifted the visual design style to match brand of Creator
Existing style was off-brand and dated. We recreated the same aesthetic & feeling through our improved typography & color choices along with design component styling in order to maximize the funnel cohesiveness across the marketing funnel.
Improved & revised messaging
Messaging went from just "describing" the app, to having targeted copywriting focused on the customer pain points & outcomes. Along with using words that resonate strongly such as "specialized workouts", "science-based", "maximum gains", "fast-track fitness goals", "remove the guesswork", "expert. programming".
Existing vs Optimized Redesign
Existing VS Redesign - Main Sections
Redesigned Sections
Hero Section
Workout Routine Section
Features Section
Team Section
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Posted Sep 28, 2024
A complete visual uplift with high converting elements and improved messaging for a popular workout app with fitness routines from renowned expert coaches.
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