Proxy Provider Landing Page
Kelvin Masato
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Posted Sep 21, 2024
High conversion redesign for a Proxy provider focused on driving free-trial sign ups with improved messaging, compelling copy and conversion design elements.
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Redesign of a proxy provider's landing page in an extremely competitive industry who were struggling to differentiate themselves to stand out from incumbents. The key focus was driving free-trial sign ups to experience the product and then maximize monetization potential further down the customer funnel.
💡 Our redesign approach for conversions
Modernized clients existing branding with colour & typography improvements
Targeted copywriting for the customer base using familiar & relatable language
Added engaging "live status" indicator in header as product proof
Improved landing page focus from purchasing proxies immediately to offering a free trial
Adjusted main CTA text to lower friction
Added obligation-handling text for below the main CTA
Added secondary CTA for "use-cases" that will lead in users to relevant information
Added USPs with icons at bottom of fold to strengthen perception of product offering
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