Proxy Provider Landing Page

Redesign of a proxy provider's landing page in an extremely competitive industry who were struggling to differentiate themselves to stand out from incumbents. The key focus was driving free-trial sign ups to experience the product and then maximize monetization potential further down the customer funnel.

Modernized clients existing branding with colour & typography improvements

Targeted copywriting for the customer base using familiar & relatable language

Added engaging "live status" indicator in header as product proof

Improved landing page focus from purchasing proxies immediately to offering a free trial

Adjusted main CTA text to lower friction

Added obligation-handling text for below the main CTA

Added secondary CTA for "use-cases" that will lead in users to relevant information

Added USPs with icons at bottom of fold to strengthen perception of product offering