Puerto Rican Arts Alliance
Eric Wagner
Brand Identity and Website Design
Puerto Rican Arts Alliance
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The Puerto Rican Arts Alliance (PRAA) offers music and studio arts programs, exhibits, and events to promote appreciation for Puerto Rican culture and to inspire future generations. Their prior logo used the “PRAA” abbreviation, but we recommended using the full name for its clarity and accessibility. The new logo combines bold, crisp, classic type by R-Typography with a symbol that deconstructs the Puerto Rican flag.
Since PRAA’s new identity will be implemented primarily by non-designers, the identity system includes a simple formula for composing ads and posters using the polygons found in the logo.
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Posted Jun 17, 2025
Brand identity and website design for the Puerto Rican Arts Alliance, a Chicago-based cultural organization.
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