Puerto Rican Arts Alliance

Brand Identity and Website Design

Puerto Rican Arts Alliance 

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The Puerto Rican Arts Alliance (PRAA) offers music and studio arts programs, exhibits, and events to promote appreciation for Puerto Rican culture and to inspire future generations. Their prior logo used the “PRAA” abbreviation, but we recommended using the full name for its clarity and accessibility. The new logo combines bold, crisp, classic type by R-Typography with a symbol that deconstructs the Puerto Rican flag.

        Since PRAA’s new identity will be implemented primarily by non-designers, the identity system includes a simple formula for composing ads and posters using the polygons found in the logo.