This project was a redesign and rebranding for a marketing website. This section will focus on the UX Writing updates I made for the website.

My main focus with updating the copy on this website was to narrow down to the most relevant and important information. The client had a lot of information on each page, most of which was repetitive.

My goals were to:

Highlight the most pertinent information

Make the copy easier to scan while reading

Reduce wordiness

Reduce cognitive load by making the copy more concise

Utilize different font weights, font sizes, and bullet points to make it easier to read