UX Writing - Pura Vida Veterinary Wellness
Karina Bershteyn
Copy Editor
Product Designer
Writer
Squarespace
This project was a redesign and rebranding for a marketing website. This section will focus on the UX Writing updates I made for the website.
Copy Editing and Re-Writing
My main focus with updating the copy on this website was to narrow down to the most relevant and important information. The client had a lot of information on each page, most of which was repetitive.
My goals were to:
Highlight the most pertinent information
Make the copy easier to scan while reading
Reduce wordiness
Reduce cognitive load by making the copy more concise
Utilize different font weights, font sizes, and bullet points to make it easier to read
Example 1 (Before UX Writing Updates)
After UX Writing Updates:
Example 2 (Before UX Writing Updates):
After UX Writing Updates:
