Kate Spade — Digital Campaigns & E-commerce

KATE SPADE NEW YORK Seasonal Digital Campaigns & E-commerce Storytelling A series of campaign systems created for a fast-moving retail calendar—turning product priorities, promotional moments, and the brand’s distinctive personality into clear digital stories. The challenge was to deliver constantly changing seasonal creative without losing either commercial clarity or the playful sophistication associated with Kate Spade New York. SCOPE Art direction · Campaign concept · Digital design · E-commerce · Content production · Image selection · Responsive layouts ROLE Creative Marketing Intern — Digital Design & Campaign Support THE SYSTEM Expressive color, playful copy, product-led imagery, and modular compositions create a flexible visual toolkit. The system adapts across gifting, holiday, product launches, and promotional moments while maintaining a recognizable brand voice. The result is campaign creative designed to move at retail speed—consistent enough to build recognition, flexible enough to support multiple stories, and focused enough to drive action.