RayCor — Fintech Compliance Brand & Digital System by Maria PuntusRayCor — Fintech Compliance Brand & Digital System by Maria Puntus

RayCor — Fintech Compliance Brand & Digital System

Maria Puntus

Maria Puntus

RAYCOR CONSULTING Brand Strategy, Digital Identity & Web System for Fintech Compliance
RayCor needed to move from a traditional consulting presence to a clear, modern brand system capable of supporting advisory services, AI governance, and future product growth.
I led brand strategy, visual identity, information architecture, UX/UI, and website design. The new system combines institutional credibility with a forward-looking fintech character, creates a clearer path through complex services, and gives RayCor a scalable foundation for AIRE—its AI risk and explainability offering.
SCOPE Brand strategy · Visual identity · Web strategy · UX/UI · Responsive design · Launch direction
RESULT A coherent brand and digital platform designed to earn trust in a high-stakes regulated category while making complex expertise easier to understand.
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Posted Aug 15, 2026

Led strategy, identity, UX/UI and website design—creating a scalable, credible fintech system that later expanded into AIRE.