Research Org Development for SF-based Eldercare Startup

Problem: HW, a San Francisco startup, faced uncertainty in its work processes for its elderly caregiver matchmaking and assisted living technologies. To ensure success, the company leaders recognized the need to establish a formal research practice.

Actions: NDR research consultancy was brought in to conduct studies, provide staff training, and create research channels, all aimed at resolving uncertainties.

Outcomes: NDR's involvement enabled HW to refine its assisted living technologies, gain insights on user personas, value propositions, and marketing positioning. With a formal research practice, Herewith confidently moved forward with its business objectives.