A private chef in Austin, Texas, specializing in creating personalized dining experiences for bachelorette parties and busy moms. The goal was to align the brand with its ideal target audience and increase visibility through an optimized social media presence.

Recommended narrowing the target market to improve relevance and visibility in a competitive space

Developed a new visual identity tailored to the chef's ideal audience of bachelorettes and busy moms

Conducted SEO research to identify top-searched keywords and trends specific to the Austin area and target niche

Revamped SEO across social media channels, integrating high-traffic keywords into bios, descriptions, and posts

Crafted a targeted content strategy to attract and engage the right clientele

In the first month, we achieved:

Increased visibility and searchability across social platforms, attracting more relevant leads

Engagement from new potential clients

A noticeable uptick in bookings, solidifying the brand’s position as a go-to private chef service in Austin

By refining the brand’s visual identity and optimizing SEO, the chef was able to attract more high-value clients, demonstrating the power of strategic branding and SEO-driven social media strategies.