Savvy | Content Creator & Social Media Manager
Taylor Price
Social Media Manager
Content Creator
Social Media Strategist
CapCut
Instagram
TikTok
From 0 to 18,300+ app downloads in just 30 days!
What was the goal?
For a finance app startup targeting rapid consumer growth, the goal was to drive 10,000 app downloads in 30 days through engaging and high-impact video ads across TikTok, Instagram, and Facebook.
My Role
Created a tailored content strategy to drive app downloads
Developed 18 unique short-form video ads with two hooks, two bodies, and two call-to-actions to maximize engagement
Designed and executed an A/B testing framework for optimizing ad performance
Leveraged TikTok, Instagram, and Facebook to amplify visibility and reach target consumers
Results
By the end of the campaign, we achieved:
18,300+ app downloads, far exceeding the initial goal of 10,000
Effective testing of 18 unique ad creatives, identifying three high-performing ads that drove the majority of conversions
Demonstrated the value of data-driven, consumer-focused content in driving startup growth and optimizing for engagement
Through strategic content creation and performance testing, we not only met but exceeded growth targets, proving the impact of tailored, high-engagement ads for startup success.
Ad Creative
