Overview A dog calming chews brand created to support dogs through two very different moments of the day: Day and Night. At the heart of the identity is the bond between dogs and their people, the starting point for a visual world built around playful forms, expressive illustrations and a bold, flexible identity.

Day & Night Calm Day Calm supports everyday routines: training, separation, travel, meeting new people and navigating daily stressors. Night Calm helps dogs unwind and settle, supporting bedtime restlessness, nighttime stress, noise and changes in routine. The two formulas needed to feel unmistakably different without looking like two separate brands. Illustrations Custom illustrations portray dogs through different day and night activities, bringing personality and warmth to the system. A combination of texture and transparency helps evoke a sense of calm across both variants while keeping the visual world cohesive and playful.

Deliverables Visual identity system / Packaging design / Custom illustrations / Photography direction / Amazon storefront / Product listings / Renders / Digital assets

The Result A flexible identity built to live beyond the packaging, creating a cohesive brand experience wherever Bondri shows up while leaving room for the brand to grow.