For this project, we were assigned to create a social media campaign for the company, AIGA. Our goal was to showcase some of our favorite artists.

May 2021

Process

My main focus was trying to find a hip fun design. I wanted to create a design that I would see tomorrow, a fresh upcoming design. This project was separated into three sections, New Members, Specialists, and Design Legends, each with three designers in the category. For each section with their own bright color and shape. The new members had a light pink and blue with a circle, whereas Design Legends had a fun Watermelon color with triangles. By having the designers out of the initial frame, it added a layer of dimension. For Specialists and the Design Legends, we were assigned to make a carousel, three posts that had a similar design to showcase a piece of their work and an inspirational quote. Within the three frames, they are structured and balanced on each side, along with keeping the refreshing theme. This design is looking ahead to the trends in the future compared to the past.

This design inspired me to follow my passion and to pursue social media design. For the new members we showcased, one has to include our picture. The goal was for us to be impacted, to know one day that will be us. We were surrounded by other designers that have made an impact in the industry, and to see 'Graphic Designer,' near my name truly made me excited for the future.