Snowscape is an Ice and Snow Festival held in Heilongjiang (Harbin) China is a festival that exhibits the most beautiful and exquisite ice and snow sculptures in the world. Every year, people build incredible sculptures made out of ice and snow, which they decorate with lights and lasers. This festival is now known as the largest ice and snow festival in the world. 

Feb. 2023

Drafts

This assignment required going through many iterations and interpretations of different posters styles. After going through a variety of explorations, this then lead to a hybrid direction. The hybrid concepts were pushed further to create a "Super Hybrid," which eventually resulted in the latest iteration. Here are the following drafts that lead to the final poster for Snowscape.