Your product can be great. Your visuals should make people b...

Your product can be great. Your visuals should make people believe it.

Local Buddy is a UK-based platform connecting customers with verified local professionals and I worked across both product and visual design to help bring the brand to life.

Objective:

Beyond the product experience, Local Buddy needed a visual presence that could communicate its value clearly, build recognition, and make the idea of finding trusted professionals feel simple and approachable.

What I Did:

I designed a series of social media creatives exploring different messaging and visual directions for the brand.

Each piece was designed to do more than look good — the goal was to translate the product's value into visuals that are clear, engaging, and easy to understand.

I also kept the visual language consistent with the broader product experience, creating a connection between how Local Buddy works and how the brand communicates.

The Work:

9 social media creatives across different messages, concepts, and visual directions.

Outcome: :

Built a cohesive visual language for social content

Translated product benefits into clear visual communication

Strengthened consistency between the product and brand presence

Created content designed around trust, clarity, and recognition

Product Design. Visual Design. One designer.