Substack is one of the most accessible platforms for growing...

Substack is one of the most accessible platforms for growing an engaged audience, but a lot of people approach it like a broadcast channel.

Here's the shift: Substack is still a social platform. It's reader-first in how it presents itself, but it operates on the same social currency as any other platform. That means:

Engage meaningfully in comments, not just on your posts but across the platform

Use tags, keywords, and strategic phrases so people can discover you

Create content that invites conversation and connection

Build relationships through how you show up, not just what you publish

You don't need to follow hundreds of people or subscribe to everything. You need to show up with intention and create an immersive experience, both through your content and how you engage with others.