Natura Brew: Brewing a Nature-Led Brand
Parmesh Lata
Natura Brew — Concept Brand Identity
By TheArtRogueStudio
Overview
Natura Brew is a hypothetical brand identity case study created to explore a nature-inspired visual system for a modern café/beverage brand. This project demonstrates my approach as a freelancer-led studio in crafting thoughtful, scalable brand identities.
Objective
To design a cohesive and versatile brand identity that communicates freshness, sustainability, and warmth while remaining adaptable across physical and digital touchpoints.
The visual Identity of Natura Brew
Brand Direction
The visual identity is rooted in organic aesthetics—soft curves, earthy green tones, and clean typography—to evoke a sense of calm, natural authenticity, and modern simplicity.
Design Process
Brand concept & positioning
Logo design and refinement
Color palette and typography system
Packaging and environmental mockups
Visual consistency across applications.
How taste looks like
Outcome
The final identity presents Natura Brew as a contemporary, eco-conscious brand with a strong visual presence. The case study highlights my ability to translate abstract concepts into practical, real-world branding solutions.
Disclaimer
Natura Brew is a fictional brand created solely for portfolio and skill-demonstration purposes. It is not affiliated with any existing business.
Serving is an art
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Posted Dec 23, 2025
A concept brand identity crafted to explore organic visuals and modern branding.
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